Difference between revisions of "Affiliate / MLM"

Latest revision as of 15:53, 19 October 2013

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-Concerning MLM / Affiliate website advertisements containing "testimonials"
+#REDIRECT [[Testimonials]]
-* [http://www.ftc.gov/opa/2009/10/endortest.shtm FTC Publishes Final Guides Governing Endorsements, Testimonials]
-*: 05 October 2009 <blockquote>''Under the revised Guides, advertisements that feature a consumer and convey his or her experience with a product or service as typical when that is not the case will be required to clearly disclose the results that consumers can generally expect. In contrast to the 1980 version of the Guides – which allowed advertisers to describe unusual results in a testimonial as long as they included a disclaimer such as “results not typical” – the revised Guides no longer contain this safe harbor.''</blockquote>