Privacy Policy
A privacy policy is a statement of how and why your company / website collects information, what it does with it, what choices the consumer has about how it is used, whether the consumer can access the information, and what you do to assure that the information is secure.
For a more detailed explanation on what a privacy policy is and possible legalities requiring you to have a privacy policy on your website, please refer to this Wikipdia article
For help in creating your own privacy policy, The Direct Marketing Association has some good advice as well as a free, online privacy policy generator.
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