Press

WOT, a free browser security tool that helps individual Internet users surf safer by warning about dangerous websites, is releasing a Colorblind Accessible version of the popular add-on. With this new version, Web of Trust opens the door for 7% of the population, who wouldn’t benefit otherwise, to be warned about risky sites that could damage their computers and cost them money.

WOT, Web of Trust, complements traditional anti-virus software by providing Internet users an extra layer of preventive protection against spyware, spam, browser hijacking, phishing and other Internet scams. When searching with Google, Yahoo!, Wikipedia and other popular sites, WOT adds a tiny color coded icon next to the Web link: green tells that the site is safe, yellow means caution, and red indicates potential danger. WOT has information on over 18 million websites. www.mywot.com

The new colorblind accessible version has been designed to provide people with color vision deficiency a useful tool for safer surfing on the Web. WOT safety rating symbols communicate clearly, but don’t dominate the search result view. With this new innovative software design WOT is pushing the boundaries to higher industry standards for accessibility.

“We have hundreds of thousands of users and we’re growing fast. It’s estimated that 1 in 12 men have a color vision problem, and 1 in 200 women, so statistically we already have tens of thousands of users who will benefit from this new version. Our goal is to make the Internet a safer place for everyone, so it was essential for us to make the extra effort,” says Esa Suurio, CEO of Against Intuition Inc.

“For us as a design agency it was an interesting challenge to work with a brand whose owners are ready to go the extra mile and change their website color scheme, symbol language, and even the logo on the new website reputation scorecard,” explains Ville Kolehmainen, Chief Creative Officer of Design Agency Fusion, the designer of the WOT graphical user interface.

Supporting Facts

• Free download that works with Internet Explorer and Firefox browsers

• Hundreds of thousands of users

• Information on over 18 million websites

• Based on WOT statistics, 1 out of 20 sites is dangerous

About Against Intuition Inc.

Against Intuition Inc. focuses on developing and providing software and services for the WOT community and promotes the community's goals to make the Internet safer. For further information, see about us

About Design Agency Fusion

Design Agency Fusion Ltd creates innovative solutions for turning today’s business challenges into tomorrow’s products and services. We help our customers rethink their business with our expertise in brand development, industrial and service design, and software development.

For further information on Fusion, contact Ville Kolehmainen, CCO, Design Agency Fusion. Phone: +358 50 386 5093, email: ville.kolehmainen@fusion.fi, www.fusion.fi

Demo

A WOT demo video shows how WOT works in practice: http://www.mywot.com/demo Watch the video about the colorblind accessible version at

http://www.mywot.com/blog/5/74

Podcast

Listen to a conversation about the design of WOT's colorblind accessible version at http://www.mywot.com/blog/5/74

Photos

Images of sample screen prints, company logos, and photos of key personnel: http://www.flickr.com/photos/mywot/sets

Market facts, related links and research about Internet safety

http://del.icio.us/mywot

Technorati links

Find blogs about WOT: http://technorati.com/blogs/tag/mywot

Contact

Name: Esa Suurio CEO Phone: +358 40 7169301 Address: Against Intuition Inc. Italahdenkatu 27 A 00210 Helsinki Finland Email: esa.suurio@mywot.com Web site: http://www.mywot.com Blog: